Vancouver is the first Canadian city to have vodka named after it in Absolut vodka's "Cities" campaign.
The city-themed bottle serires includes New Orleans (2007), Los Angeles (2008) and Boston (2009).
The new bottle is designed to embody Vancouver and support the local arts community, said Stan Olthuis of Sharpshooter Creative in Toronto.
Olthuis worked with Corby Distilleries, Absolut's Canadian distributor, advertising agency B Street Communications and Harbinger Communications to choose Vancouver illustrator and graphic artist Douglas Fraser to design a limited-edition bottle that shows what it means to live, work and play in Vancouver.
The design shows a yellow and blue sea plane soaring above Vancouver's skyline encased in a 'V' symbol.
"Vancouver was a natural choice for Absolut's next city-themed bottle," said Kelly Kretz, Corby's senior brand manager for Absolut vodka, in a release. "In addition to being globally recognized as an exciting, cosmopolitan and naturally stunning Canadian city, Vancouver is a hotbed of cultural and creative talent."
Corby Distilleries will donate up to $120,000 from the sale of the bottles towards a new Vancouver arts project.
Local artists can apply at AbsolutVancouver.ca and describe how they would support Vancouver art. Vancouverites are invited to vote for their favourite proposal, with the winning idea announced in 2010.
No comments:
Post a Comment